Anita Noor

Business Ops

I ensure digital products are accessible, functional, and flawless.

Growth-obsessed operations strategist with deep roots in tech, automation, and systems design. I bring startup grit, a playbook of high-impact execution, and a proven record scaling businesses from scrappy to structured, without killing creativity. I’ve built scalable systems, led remote teams, and automated entire workflows across ops, engineering, and QA. Now looking to build the operational muscle, helping the team scale faster, smarter, and with less friction.

In my spare time, I’m usually sleeping, reading, hanging out with my family, or watching animes :)

  • Scaled a remote company from 17 to 300+ employees in under 2 years (2018)

  • Generated $26M in revenue growth via operational and team optimization (2019)

  • Boosted product quality to 90%, slashing defect rates below 5% within 3 months (2021)

  • Identified 140+ critical defects pre-production through data-driven QA automation (2022)

Career Highlights
Experiences

Business Operations Consultant

Remote, Indonesia | 2023 – Present

  • Partnered with global startups and scaleups to build high-performance operational infrastructure and GTM systems across Southeast Asia, with a focus on Indonesia.

  • Led end-to-end operational setup including hiring pipelines, SOP design, CRM architecture, and vendor onboarding, accelerating go-live timelines by 30%.

  • Designed customer success systems and automated feedback loops, increasing user retention by 40% within the first 6 months post-launch.

  • Delivered market entry strategies for 5+ international clients, navigating compliance, localization, and customer onboarding workflows.

  • Drove experimentation across growth, pricing, and support channels, collaborating with product and marketing teams to shape early traction strategies.

  • Acted as strategic advisor to founders, providing insight into operational scaling, AI tool adoption, and remote execution frameworks.

  • Bridged execution gaps between global HQs and local teams, ensuring cultural alignment, process clarity, and consistent delivery.

Director of Operations (Founder)

Indonesia, Trust Remote

  • Built and optimized operational systems from zero to scale for a remote consultancy, enabling lean and efficient service delivery across multiple clients.

  • Implemented AI-driven workflows using tools like Cursor, Claude, and ChatGPT to automate reporting, QA, and project tracking.

  • Spearheaded hiring, onboarding, and resource planning across multiple time zones.

  • Reduced manual workflows by 70% via strategic AI tool integration and automation.

  • Developed performance dashboards and team scorecards using ClickUp and Notion.

QA Lead / Ops Systems Architect

Singapore, Gmedes

  • Designed SOPs and QA processes that eliminated founder dependency on quality assurance.

  • Managed remote test and delivery teams, implemented structured CI/CD pipelines.

  • Pioneered AI-powered test case analysis tools that saved hundreds of QA hours.

  • Automated sales-to-delivery workflows using API integrations, cutting delivery lag by 40%.

Performance Analyst → EMEA Team Lead

Amsterdam, Tripaneer B.V

  • Directed EMEA operations, managed team performance, and ensured on-target resourcing and delivery.

  • Built and scaled QA division from scratch, implemented customer satisfaction (CSAT) pipelines.

  • Conducted forecasting and capacity planning, optimized headcount allocation.

2023-present

2022-2023

2021-2022

2016-2021

Core Skills
  • Strategic Ops Execution | Business Systems Design | Scalable Frameworks

  • AI Automation | AI Tooling Implementation | Operational Intelligence

  • Forecasting | Resource Planning | KPI Dashboards | P&L Fluency

  • Remote Team Leadership | SOP Development | Process Optimization

  • Tools: ClickUp, HubSpot, Notion, Slack, Google Workspace, GitHub Actions, SQL, Python, Docker, Postman, JIRA

Projects

SmartDoc AI

Tools: FastAPI + LangChain Vector, DB: Pinecone or Chroma, LLM: Cursor, Docker + GitHub Actions

Description: An AI-native document processing system that demonstrates modular architecture, custom model training, and measurable components.

QA Copilot

Tools: FastAPI, Next.js, Tailwind CSS, GitHub Actions, Docker

Description: Built an AI-powered tool that reviews QA test cases to improve quality and save time. Frontend built in Next.js with a clean UI, and a backend API built with FastAPI. Includes CI integration to automatically review test cases on pull requests (GitHub Actions).

Automated Web Testing Suite

Tools: Python, Selenium, ChromeDriver, Pytest

Description: Developed an automation test suite for validating user workflows including login, form inputs, and navigation. Used dynamic locators and assertions to ensure robust end-to-end testing.

REST API Testing Framework

Tools: Python, Pytest, Requests, JSONSchema, dotenv

Description: Built a scalable, modular REST API testing framework targeting The Movie Database (TMDB) API using Python, Pytest, and JSON Schema validation. Integrated secure bearer token authentication, request handling, and response validation for endpoints like /movie/popular.

Data Analysis & Visualization Dashboard

Tools: Dash (Python web framework), Alpha Vantage API, pip (Python package manager)

Description: Built Stock Market Dashboard using Dash (a Python web application framework) that allows users to explore and analyze stock market data. The dashboard fetches data from the Alpha Vantage API and provides various features for stock market analysis.